Alpha Story has launched operations in Indonesia with a series of leadership appointments aimed at strengthening its regional expansion strategy and integrated communications capabilities.
The agency has named Leighton Cosseboom as Country Lead for Indonesia, where he will oversee market growth, client development, commercial planning and go-to-market strategy.
Cosseboom will also play a central role in expanding Alpha Story’s AI-powered communications model across PR, digital and content marketing, influencer programmes, media intelligence and integrated campaign services.
Before joining Alpha Story, Cosseboom held senior marketing communications roles at DailyCo, ACV Capital and Dunkin Indonesia.
Meanwhile, Daniel Michael has expanded his responsibilities as PR Lead while continuing in his existing role as Associate Director for Singapore and Malaysia.
In the dual role, Michael will help shape the agency’s regional communications strategy while leading client programmes across corporate reputation, media relations, brand storytelling and integrated campaign management.
His portfolio spans industries including automotive, artificial intelligence, lifestyle, property, corporate communications and technology. Michael previously joined Alpha Story as Senior Manager after earlier roles with Astro and MSL Group.
The agency has also appointed Haviera Rahma as Senior Public Relations Consultant. In her role, Rahma will support media engagement and external communications programmes for clients across multiple sectors.
Rahma brings experience in PR and digital marketing from several Indonesia-based agencies and previously worked as a journalist at Kompas Gramedia.
(Source: Telum Media)
