Arketi Group has joined forces with Philadelphia-based Braithwaite Communications, expanding its integrated marketing and communications capabilities.
Arketi Group, a digital marketing and public relations agency focused on business-to-business technology companies, received funding in 2024 from private equity firms Go Capital and Station Partners.
According to Mike Neumeier, co-founder and CEO of Arketi, both firms share a similar approach to integrated communications, with teams working across digital marketing and public relations functions rather than operating in silos.
Braithwaite Communications brings additional expertise in crisis and issues management, with experience spanning sectors including healthcare, food service and regulated industries. The agency has worked with brands including Merck & Co., Cigna and Wawa.
Through the combination, Braithwaite clients will gain access to expanded web development, video and technology marketing capabilities offered by Arketi.
The acquisition marks Arketi’s second deal since securing private equity funding. The company had previously acquired internal communications consultancy Audacity in June last year.
