Lazada has appointed Grayling to handle its public relations mandate in Singapore.
The appointment is for an initial one year term, with an option to extend for an additional year, according to Grayling.
Under the mandate, Grayling will support Lazada in strengthening its position among shoppers and sellers in Singapore, with a focus on promoting the platform as a destination for authentic and high quality products.
Over the next 12 months, the agency will work on reinforcing Lazada’s brand presence in Singapore, increasing awareness around its marketplace offerings and driving engagement with consumers and sellers through integrated communications initiatives.
Grayling will also support Lazada’s upcoming 6.6 mega sales campaign as part of the partnership.
Danny Tan, Managing Director at Grayling, said the agency looks forward to supporting Lazada’s continued growth and brand presence in Singapore amid increasing competition in the eCommerce sector.
