Zeno Group has appointed Cendrine Seror as head of health for Europe as the agency expands its healthcare communications capabilities across the region.
Seror will continue in her existing role as managing director of Zeno France while taking on the wider European responsibility. In her expanded role, she will focus on growth, client partnerships and strengthening the agency’s healthcare offering across markets.
She has led Zeno Group’s France operations for more than seven years. Prior to joining the agency, Seror served as Senior Vice President at Elan Edelman in Paris.
Seror brings over 25 years of experience in healthcare communications, having worked across corporate, brand and integrated programmes for pharmaceutical, biotechnology and wellness clients.
Zeno Group’s healthcare team works on regional and global assignments across Europe in collaboration with teams in North America and Asia Pacific.
Seror succeeds Avril Lee, who exited the agency last year and is now chair of the Taylor Bennett Foundation.
Commenting on the appointment, Dana Gandsman said the healthcare landscape in Europe is evolving rapidly, with innovation, regulation and stakeholder expectations reshaping the sector.
Seror said there is an opportunity to further evolve healthcare communications in Europe through a more connected and insight-led approach.
