MSL UK has appointed V Varilly as Executive Strategy Director, a newly created role aimed at strengthening the agency’s strategic and creative capabilities.
Varilly will join the agency’s board and work across its corporate, consumer and employee experience practices. Her role will focus on connecting strategy and creativity across global client programmes.
She will report to Group Managing Director Tom Malcolm and work closely with Executive Creative Director Michael Dowell in leading the agency’s creative studio.
Varilly joins MSL UK from FleishmanHillard, where she led the cultural strategy team and contributed to the agency’s Culture Unit. Her previous experience includes roles at W Communications and Ogilvy, working across advertising, PR, digital and brand identity.
Over the course of her career, she has worked with brands including Samsung, Unilever and JPMorgan Chase.
Commenting on the appointment, Malcolm said the communications landscape is evolving rapidly, with brands increasingly needing strategies focused on cultural relevance and long-term connection.
Varilly said she looks forward to strengthening the agency’s strategic offering and contributing to its creative and cultural direction.
