Unibeam has appointed Red Lorry Yellow Lorry as its public relations agency in the United States.
The account will be led from the agency’s Boston office. The mandate will focus on strengthening Unibeam’s profile in SIM-based identity authentication and expanding awareness among technology and security stakeholders.
As part of the engagement, Red Lorry Yellow Lorry will work on communicating the limitations of legacy authentication systems and the role of hardware-rooted technologies in addressing emerging security challenges, including AI-driven fraud and identity-based threats.
Unibeam’s authentication technology operates within SIM card hardware, offering a layer of identity verification designed to prevent duplication, spoofing and interception. The company positions this approach as a method for enterprises to authenticate users, verify access and mitigate identity-related cyber risks.
Rivi Bloch, Chief Business Officer at Unibeam, said the partnership will support efforts to communicate the company’s approach to authentication and its relevance in the current threat landscape.
Meredith L. Eaton, Managing Director, North America at Red Lorry Yellow Lorry, added that the collaboration will focus on highlighting the role of security solutions in addressing evolving cyber risks.
