FINN Partners has appointed Greg Swan as Head of Futures and Client Transformation in the US.
The newly created role focuses on helping clients and internal teams respond to emerging trends across AI, social media and integrated communications strategy.
In this position, Swan will work on linking foresight with execution, with an emphasis on applied AI in marketing, social-first intelligence, earned-first creativity and campaign development. His responsibilities include developing AI-led frameworks and tools, supporting new business opportunities and contributing to future-focused client work across the agency.
Swan joined FINN Partners in 2024 as Senior Partner and Midwest Digital Lead. During his time with the agency, he has worked on integrated communications programmes across consumer, B2B and tourism sectors, while contributing to digital strategy, social media, influencer marketing and innovation capabilities.
According to Dan Pooley, Founding Managing Partner at FINN Partners, the role reflects both Swan’s contributions to date and the agency’s continued focus on evolving its integrated communications and marketing approach.
Swan said the role is centred on helping clients identify relevant trends, move with speed and apply emerging tools in practical ways to build more integrated and effective work.
The appointment aligns with ongoing initiatives at FINN Partners, including the development of AI-led tools such as AIristotleTM and Canary For CrisisTM. Swan is also part of the agency’s AI team, which focuses on integrating new technologies into its work.
Based in Minneapolis, he will work across the agency’s network to support clients and teams.
