2TON Creative and The Buzz Agency have announced a strategic merger, bringing both firms together under a single structure to expand integrated marketing and communications capabilities in South Florida.
Following the merger, The Buzz Agency will operate as a specialised public relations and community engagement division within the combined entity, with added access to digital marketing, branding and creative services.
The merged organisation has a team of more than 30 marketing and communications professionals. Leadership includes Jason Emmett as Majority Partner, Sam Nielsen as Partner and Chief Operating Officer, along with Elizabeth Kelley Grace and Julie Mullen as Partners.
The integration combines The Buzz Agency’s work in publicity, public affairs and community engagement with 2TON Creative’s capabilities in branding, digital marketing, website development, lead generation and creative services.
According to Emmett, the merger brings marketing, branding and communications functions together within a single structure to deliver more integrated campaigns.
2TON Creative was formed in 2018 following the acquisition of WOO Creative by Levatas. The two firms have collaborated on client work over the years, including projects for Hilton West Palm Beach, U.S. Immigration Fund, Harbourside Place and Boca West Children’s Foundation.
The combined entity will continue to work across sectors such as hospitality, real estate, nonprofit, tourism and lifestyle, offering integrated marketing and communications services.
