Signal AI has announced the acquisition of Memo, a platform that provides readership data directly from publishers.
The move will bring article-level readership insights into Signal AI’s reputation and risk intelligence platform, marking the integration of publisher-sourced readership data into an AI-driven system.
Memo works with a range of global enterprises, including Google, Pepsi, Walmart, Keurig Dr Pepper and PayPal.
With this acquisition, Signal AI will combine its existing analytics capabilities, including share of voice, sentiment and topic analysis, with Memo’s readership data. The integration is aimed at providing communications teams with more precise visibility into how content is consumed and how narratives impact brand reputation.
The combined platform will also support monitoring and alerting capabilities by incorporating readership data, enabling teams to assess the relative impact of coverage and prioritise responses.
