Sana Zabeen has been appointed Head of Corporate Communications, PR – Marketing at Luxor Writing Instruments Pvt. Ltd..
In her new role, Zabeen will be responsible for leading corporate communications, public relations, and marketing initiatives for the company, aligning brand storytelling with business objectives.
Prior to this, she was associated with Associated Broadcasting Co. Pvt Ltd (TV9), where she led PR, communication, and media relations, and also worked closely on communication and outreach for the Managing Director’s office. Her role involved managing brand communication strategies and strengthening media engagement.
She also served as Head of Content & Marketing at Nikology, where she focused on building content-driven, revenue-oriented concepts while enhancing brand and leadership visibility through media coverage and recognition.
Earlier in her career, Zabeen worked with Bada Business Pvt. Ltd., leading special projects and driving brand alignment through multi-channel media strategies. She also spent several years at Times Network, where she handled branded content, creating and executing marketing concepts for leading brands across platforms.
With experience spanning media relations, branded content, and integrated communications, Zabeen brings a cross-functional approach to her new role at Luxor Writing Instruments.
