The partnership comes as the brand focuses on strengthening its presence in the luggage and travel accessories segment. Swiss Military is streamlining its portfolio to prioritise key categories including luggage, bags and travel accessories.
According to Anuj Sawhney, Managing Director at Swiss Military, the brand aims to align its offerings with evolving travel needs while maintaining a focus on functionality and premium design.
Compass Communications will handle the brand’s communications mandate, supporting its positioning and outreach in the Indian market.
Rafi Q Khan, Co-founder at Compass Communications, said the agency will work on building visibility for the brand’s travel portfolio in India.
The agency has experience working with consumer goods and home brands, and currently serves clients across multiple Indian cities.
