Jigar Shah has taken on a new role as Communications Manager at YRF – Yash Raj Films, marking his move into studio-side communications after a long career in entertainment media and digital content.
Before joining YRF, Shah worked with ETimes, a Times of India company, where he served as Senior Digital Content Producer and contributed to entertainment storytelling across digital platforms.
His earlier professional journey includes handling digital marketing mandates at 59th Parallel for celebrities and brands, where his responsibilities ranged from content strategy and audience growth to video creation and platform execution.
Shah also brings extensive newsroom experience. He has previously worked with Hindustan Times, Mid-Day, Box Office India, and Bollywood News Service, covering cinema news, celebrity interviews, box office trends, and industry developments for multiple publications in India and overseas.
With experience spanning journalism, digital media, and content strategy, Shah’s appointment strengthens YRF’s communications function.
