BigTrunk Communications has announced the appointment of Santosh Pawar as a Senior Vice President - Business, strengthening the agency’s growth, partnerships and market expansion capabilities.
Santosh brings over a decade of leadership experience across India’s leading broadcast and entertainment networks, having served in National Sales leadership roles at Sun TV Network, Shemaroo Entertainment, and previously as Zonal Head Sales at Zee Entertainment Enterprises. His expertise lies in building large-scale advertiser relationships, driving revenue growth across regions, and navigating complex media ecosystems at a national level.
His move to BigTrunk signals the growing convergence between traditional media monetisation and digital performance-driven marketing, as brands increasingly seek integrated, measurable solutions across platforms.
Speaking about his new role, Santosh Pawar said, “BigTrunk Communications is at an exciting stage of growth where digital solutions are directly influencing business outcomes for brands. I look forward to leveraging my experience in media partnerships and market expansion to help the agency scale its impact and build stronger brand relationships across industries.”
Bharat Subramaniam Founder & Managing Director at BigTrunk added, “Santosh’s deep experience in national media sales and advertiser partnerships adds a significant dimension to our leadership team. His understanding of brand ecosystems and market dynamics will help us accelerate our growth and strengthen our partner-led approach across categories.”
With this appointment, BigTrunk continues to strengthen its leadership team as it scales its presence across India and international markets.
