Bloomingdale PR appoints Ekta Sibal as South India communications lead
The PR Post Bureau
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Bloomingdale Public Relations has appointed Ekta Sibal as Communications Lead for Southern India, marking a significant step in the agency's national expansion strategy. In this role, Ekta will drive growth across southern markets, deepen client partnerships, and build strategic networks with media, brands, founders and business leaders.The appointment reflects growing demand for region-specific communication strategies, particularly within South India's thriving consumer and startup ecosystem. Based in Bangalore, Ekta will report to Vikram Kharvi, CEO of Bloomingdale PR. Ekta brings over a decade of experience building and scaling consumer brands across Technology, D2C, FMCG, Fintech, and Lifestyle sectors. She has led communications for high-growth startups and Fortune 500 companies alike including brands like Walmart, Huawei, TikTok, Flipkart, and startups like Kapiva, The Whole Truth Foods, Josh Talks, Super Tails delivering narrative-led strategies that drive measurable business impact. Her expertise spans crisis communications, brand storytelling, and integrated marketing, with a proven track record of managing cross-functional teams across both independent consulting and agency environments. Her core strengths include collaborating with founders and leaders to craft compelling brand narratives, build media equity, and develop long-term reputation frameworks.Vikram Kharvi, CEO Bloomingdale Public Relations, said: "The South is experiencing a remarkable surge in entrepreneurial energy, and brands need communications partners who truly understand the nuances of building in this market. Ekta brings deep sector expertise, strong founder relationships, and a brand-first mindset that aligns perfectly with where we see PR heading. We're thrilled to have her lead our expansion at such a pivotal moment for the region."Commenting on her appointment and role, Ekta said, "There's nothing quite like partnering with new businesses and watching the ecosystem transform around them. The pace of change is exhilarating, and PR has had to evolve just as quickly. Bloomingdale PR gets this instinctively, they're already at the forefront of founder-led, brand-centric communications, which is exactly how I've always approached the works. Together, I'm excited to shape the next decade of storytelling in one of India's most dynamic markets"This appointment reinforces Bloomingdale PR's integrated communications offering and commitment to India's rapidly evolving brand and startup landscape.
