Mumbai marketer Komal Malani walked away from a 14 year corporate run to launch her own brand consultancy, Branding You, and the announcement didn’t come from a press release. It came from her 7 year old daughter, Prisha, who recorded a short voice note to introduce the venture.
The casual message, first shared on WhatsApp and then forwarded across social platforms, has turned into a launch campaign on its own. In the clip, Prisha introduces her mother’s new consultancy and asks listeners to support her journey in the simplest, most unpolished way possible.
For Malani, who has spent years shaping brand narratives, the reaction became an unexpected lesson in what she wants Branding You to represent: honesty, clarity, and familiarity. She says she never imagined the audio would spread beyond close contacts.
“It surprised me how far her message travelled. It reminded me that the loudest support often comes from home, not office corridors,” she says.
The response from young founders, parents, and marketers also reflects a broader shift. Early stage businesses are increasingly leaning into low cost, authentic communication instead of expensive, overproduced launches. Malani’s experience shows how relatability can sometimes outperform traditional marketing muscle.
Her belief remains simple. In a crowded market, brands that stay consistent, human, and real are the ones that will stand out.
