PR firm Bacchus has opened a new office in Riyadh, marking its seventh global location alongside London, New York, Miami, Los Angeles, Dubai and Doha. Registered as Bee Arabia LLC, the expansion strengthens the agency’s regional presence and formalises its operations in Saudi Arabia.
The Riyadh office will offer Bacchus’ full range of integrated services, including consumer, corporate and crisis communications, strategic advisory, reputation management, digital and social media, and event production.
Tarek ElMoukachar has been appointed Senior Partner and Co Founder of Bacchus KSA, taking charge of the agency’s operations in the Kingdom. He will work closely with the UAE leadership team and receive global support from the agency’s senior executives.
His mandate includes driving the agency’s growth strategy in Saudi Arabia and tapping into the rising opportunities fueled by expanding tourism and sustained economic development across the GCC.
Bacchus aims to scale its presence across key sectors such as real estate, hospitality and technology. The team in Riyadh comprises local specialists and international communications professionals, positioning the agency for further expansion.
The firm is already supporting clients aligned with Saudi Arabia’s Vision 2030, including Boutique Group, Rosewood Jeddah, Leylaty Group and Jayasom Wellness Resort AMAALA.
