Ruder Finn Atteline, the MENA arm of the global integrated communications consultancy Ruder Finn, has announced a significant expansion of its leadership team with four senior appointments. The move reinforces the agency’s refreshed brand identity and supports its ambitious growth strategy across the Middle East and North Africa.
The strategic hires include an Executive Vice President and three Account Directors, each bringing deep expertise in integrated communications across key sectors such as corporate, automotive, travel & tourism, and sports & entertainment.
Commenting on the expansion, Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, said: "Our evolution as Ruder Finn Atteline isn’t just about a new logo or name. It’s about becoming an agency that reflects the region’s changing needs — creatively fearless, strategically sharp, and deeply collaborative. These appointments are a clear signal of where we’re headed, as we continue to push boundaries and raise the bar for communications in MENA."
New Appointments
Radhika Mehta joins as Executive Vice President of Growth & Operations, bringing nearly 20 years of global communications experience. Known for her ability to drive business growth through integrated brand strategies and compelling storytelling, Radhika will lead the expansion of the agency’s MENA presence and strengthen its integrated communications capabilities.
Srishti Soni steps in as Account Director for the Corporate Division, with nearly 15 years of experience spanning India and the MENA region. A seasoned consultant in reputation management and strategic advisory, Srishti has led award-winning campaigns in sectors such as real estate, healthcare, and tech, and will play a pivotal role in enhancing the agency’s corporate communications practice.
Shannon Hynes and Yara Nimer have been named Associate Account Directors for Ruder Finn Atteline’s newly launched Sports & Entertainment Division.
• Shannon Hynes brings nearly a decade of experience in the industry, including leading Netflix MENA’s publicity efforts. Her strength in creating culturally relevant narratives and executing high-profile campaigns will help shape the agency’s new division.
• Yara Nimer, a MEPRA award-winner and one of Campaign’s “PR Faces to Watch,” offers a decade of experience in integrated communications. She has crafted purpose-driven campaigns for entertainment, tourism, and sport sectors, combining editorial instincts with performance-led strategies to drive brand resonance in the region.
These leadership appointments mark a crucial phase in Ruder Finn Atteline’s transformation journey, aligning with its newly unveiled visual identity and signaling a new era of growth and innovation.
With an expanded leadership team and bolstered sectoral expertise, the agency is well-positioned to accelerate its growth, deepen its regional footprint, and deliver future-ready communications in line with its global “What’s Next” promise.
