Acorn Strategy, an integrated marketing and communications agency with a presence across the UAE, Asia, Australia, and the UK, has announced a new four-year scholarship program in partnership with the Future Communicators Foundation (FCF) and Murdoch University Dubai.
The Acorn Strategy FCF Scholarship represents a US $10,000 investment over four years, offering US $2,500 annually to one senior student from the School of Media and Communication at Murdoch University Dubai. The scholarship is dedicated to fostering communication talent focused on sustainability and climate challenges, with the 2025 theme addressing “Water Sustainability and Desalination in the Desert.”
“As a communications agency deeply committed to professional development and environmental stewardship, we are excited to launch this scholarship program,” said Kate Midttun, Founder and CEO of Acorn Strategy and Chairperson of the Middle East Public Relations Association (MERPA). “Water sustainability is a crucial issue for the UAE’s future, and effective communication will play a pivotal role in addressing these challenges. This scholarship reflects our dedication to cultivating strategic communicators who can drive meaningful change.”
“This partnership with Murdoch University Dubai and the Future Communicators Foundation aligns perfectly with our core values at Acorn Strategy,” added Midttun. “We believe in the power of strategic communication to solve complex challenges, and we’re proud to invest in talent that will shape the future of our industry and region.”
Professor Peter Waring, Pro Vice Chancellor Transnational Education and Acting Dubai Dean at Murdoch University Dubai, welcomed the collaboration, stating: “We are honoured that Acorn Strategy has chosen to invest in our students through this scholarship program. This initiative provides invaluable opportunities for our communication students to apply their skills to real-world sustainability challenges.”
In addition to launching the scholarship, Kate Midttun has been appointed as a Global Trustee of the Future Communicators Foundation, joining leaders from prominent global agencies supporting similar initiatives worldwide. Acorn Strategy is also the first agency in the Middle East to become part of this esteemed global effort.
