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Varsha Chainani joins Vedanta Group as SVP & Group Head of Corp Comm

Varsha Chainani has been appointed as Senior Vice President and Group Head of Corporate Communications and Brand at Vedanta Group, a leading global player in diversified natural resources. She shared the update on LinkedIn.Before joining Vedanta, Varsha was with Adani Group for over two and a half years as Group Head of Corporate Communications. In her new position, she will oversee the corporate communications and branding strategy for Vedanta, focusing on building the company's image and engaging key stakeholders.With more than 30 years of experience, Chainani has held leadership roles in organizations like Mahindra Group, Abbott Laboratories, IBM, and others. She has extensive expertise in areas such as reputation management, branding, mergers and acquisitions communication, sustainability, internal communications, content strategy, digital PR, and crisis communications.

House of Communication awarded PR mandate for Surya Roshni

House of Communication, a leading integrated marketing communications firm, has been appointed as the public relations partner for Surya Roshni Ltd, one of the most trusted brands in lighting, fans, home appliances, steel pipes, and PVC pipes in India. The collaboration aims to further elevate Surya Roshni’s brand presence and engage effectively with its diverse stakeholders.Surya Roshni, with its rich legacy of delivering high-quality products, is poised to leverage House of Communication’s expertise to enhance its brand presence and communicate its values effectively to a broader audience. House of Communication will be responsible for developing and executing strategic communication campaigns, media relations, and other PR initiatives that align with Surya Roshni’s brand objectives.Jitendra Agrawal, CEO - Lighting and Consumer Durables at Surya Roshni Ltd, commented, “We look forward to working with House of Communication to amplify our brand message and reach our audience more effectively. Their expertise will be instrumental in amplifying our vision and achievements across key media channels.”Shivam Trivedi, Director, House of Communication, added, “We are pleased to have the opportunity to work with Surya Roshni. Our focus will be on crafting and executing PR strategies that resonate with their brand ethos and support their business objectives. We look forward to crafting impactful communication strategies that will showcase Surya Roshni’s leadership in the market.”

PR 17-Sep-2024 House of Communication Surya Roshni Jitendra Agrawal Shivam Trivedi

Bali's Suara festival partners with Manifest for PR

Global communications agency Manifest has been appointed by Do What You Love, creators of Bali's Suara Music and Arts Festival, to handle its communications strategy.Manifest's Melbourne studio will oversee publicity efforts across key markets in Asia Pacific, leveraging its global network of agency partners and freelancers.Isabel Thomson-Officer, Studio Co-Founder and Managing Partner of Manifest Melbourne, expressed enthusiasm for the project: "Bespoke events and cultural experiences of this scale and meticulous attention to detail are rare, especially in this part of the world. The Do What You Love team's commitment to creating a culture that is both respectful of the local people and the environment truly stood out to us."Thomson-Officer emphasized the transformative potential of such a festival, aligning with Manifest's mission to build brands that change the world. "A festival of this nature can be quite transformative, even life-changing for those that attend. Being able to make that kind of positive impact on someone's life is very aligned with our mission."Jason Swamy, Co-Founder and Festival Director of Do What You Love, shared the festival's vision of bringing culture, sustainability, creativity, and connectivity to a global audience. "We want people who attend Suara to leave feeling inspired and connected to a creative community of like-minded individuals. That's exactly how we felt when we first met the Manifest team. Like us, they are a very international team, who are as passionate about purpose-driven brand communications as we are about curating once-in-a-lifetime experiences."

PR 17-Sep-2024 Jason Swamy Isabel Thomson Bali\'s Suara Music Manifest

Eugene Afanasy joins SCOTT as Global Communications Manager

SCOTT, a global provider of automation and robotics solutions, has named Eugene Afanasy as its Global Communications Manager. In this strategic role, Afanasy will oversee the development and execution of SCOTT's global communications strategy, ensuring the company's message resonates with key stakeholders worldwide.A seasoned communications professional with a strong background in technology, Afanasy brings a wealth of experience to SCOTT. Prior to joining the company, he served as the Public Affairs and Communications Manager at Huawei, where he played a pivotal role in shaping the company's public image and managing its communications efforts.Afanasy's expertise extends beyond his recent role at Huawei. He has also worked with technology-focused agencies such as Platform Communications in London and Pursuit PR in New Zealand, where he supported high-profile clients including Facebook, IBM, Instagram, Microsoft, and LTN Global. His experience in these roles has equipped him with a deep understanding of the technology industry and the nuances of effective communications in a global context.In his new role at SCOTT, Afanasy will be responsible for developing and implementing comprehensive communications plans, managing media relations, and overseeing internal and external communications initiatives. His goal is to enhance SCOTT's brand visibility, strengthen relationships with key stakeholders, and drive awareness of the company's innovative automation and robotics solutions.

Appointments 17-Sep-2024 Huawei Platform Communications Eugene Afanasy SCOTT

Upcycle announces new client wins and Felicia Poh's return

Upcycle Communications, a leading public relations and communications agency, has announced several new client wins and the return of Felicia Poh as account director. Poh, with over eight years of experience in the communications industry, will lead the agency's team of 10 and drive its growth strategy.Poh has previously held positions at Uniqlo Singapore, W Communications, and Burson Cohn & Wolfe, where she has gained valuable experience in public relations, media relations, and strategic communications. Her expertise will be instrumental in helping Upcycle Communications deliver exceptional results for its clients.The agency's portfolio of new projects includes collaborations with COTY, Nixta, and Huize Van Wely. In addition, Upcycle Communications has successfully supported major launches such as The Singapore Edition and Conrad Singapore Orchard.

marketing 17-Sep-2024 Huize Van Wely Nixta Coty Burson Cohn & Wolfe W Communications Uniqlo Singapore Felicia Poh Upcycle Communications

Hong Kong China Rugby names Jon Pallett Head of Communications

Hong Kong China Rugby has appointed Jon Pallett to lead its communications efforts. Pallett brings extensive experience in sports PR, media management, and marketing, having worked with prominent organizations globally.Jon's appointment leverages his wealth of experience in sports PR, media management, and marketing. His career highlights include two years with the FIFA World Cup Qatar 2022 local organising committee in Doha.Prior to joining HKCR, Pallett held various roles with renowned sports teams and events, including:- Toronto Wolfpack (Canada)- Dragons Rugby and Glamorgan Cricket (UK)- London 2012 Olympics (UK)- Sydney Sixers (Australia)Pallett's diverse global portfolio showcases his expertise in managing high-profile sports events and teams across the Middle East, North America, Europe, and Australia.As HKCR's new Head of Communications, Jon Pallett will oversee the organisation's communications strategy, media relations, and marketing initiatives.

Appointments 17-Sep-2024 Toronto Wolfpack FIFA World Cup Qatar 2022 Jon Pallett Hong Kong China Rugby

Grover Zampa Vineyards taps Concept PR for PR push

Concept PR has onboarded Grover Zampa Vineyards (GZV), one of the largest exporters of Indian wines to over 18 countries. The company operates wineries in the Nandi Hills of Karnataka and the Nashik Valley in Maharashtra. GZV focuses on sustainable viticulture with limited yields and employs selective hand harvesting, along with various innovative winemaking practices. The winemaking team, led by French wine consultant Michel Rolland and winemaker Mathias Pellisard, oversees operations. Grover Zampa is the only Indian winery to use Amphoras, Foudres, and Concrete tanks from Europe, along with an optical sorting system. Since 2013, GZV has won 216 international awards for its wines, reflecting its consistent dedication to quality.The winery has earned several notable accolades, including two Silver and nine Bronze awards at the Cathay Pacific Hong Kong International Wine Competition. In 2018, Grover Zampa was named Winery of the Year at the Asian Wine Review in Hong Kong and won best Rosé for its Art Collection. Recently, it secured Double Gold & Best of Show for the Vijay Amritraj white and Gold for the Chene Grand Reserve and La Reserve Red at the Wine & Spirits Wholesalers of America competition.

PR 16-Sep-2024 La Reserve Red Chene Grand Reserve Concrete Amphoras Foudres Vijay Amritraj Michel Rolland Nandi Hills Mathias Pellisard Grover Zampa Vineyards

Aashish Mudbidri joins Spark Capital as Group Head of Branding & Comm

Aashish Mudbidri, a veteran BFSI Marketing professional joins Spark Capital Advisors as Group Head - Branding & Corporate Communications. In his pivotal role, Mr. Mudbidri will spearhead branding and communication strategies across the company's three business verticals: investment banking, asset management, and private wealth management.With an illustrious career spanning two decades in marketing and communications, Aashish brings a wealth of experience from renowned financial institutions such as HSBC, BNP Paribas, and LGT Wealth India. His diverse background also includes valuable experience in media and F&B retail through roles at Mid-Day Multimedia Ltd and Cafe Coffee Day. Throughout his career, Aashish has demonstrated exceptional prowess in conceptualising and executing comprehensive 360° marketing campaigns. His innovative strategies have garnered numerous accolades for his campaigns at the World Brand Congress Awards and the Asian Banking and Finance Awards.On his appointment, Aashish Mudbidri, Group Head, Branding & Corporate Communications commented “I am thrilled to join Spark Capital Advisors at this exciting juncture in the company's growth. With its robust presence in Investment Banking, Asset Management, and Private Wealth Management, Spark Capital offers a unique opportunity to develop and implement integrated branding and communication strategies. I am eager to leverage my experience in financial services marketing to elevate Spark Capital’s brand presence and contribute to its continued success across all business areas. We aim to effectively communicate Spark Capital's value proposition and further solidify its position as a leading financial services firm.”

Appointments 16-Sep-2024 World Brand Congress Awards Private Wealth Management Cafe Coffee Day Mid-Day Multimedia Ltd Spark Capital Advisors Aashish Mudbidri

Trump-linked Ballard Partners hired to fight for TikTok's future

Ballard Partners, a prominent lobbying firm with offices in Washington, D.C., Florida, and other key areas, has agreed to represent TikTok, the popular Chinese-owned video app.The firm, known for its close ties to Donald Trump and its fundraising efforts on his behalf, will advocate for TikTok's interests in the face of increasing regulatory pressure.In April 2024, President Joe Biden signed a law that would require TikTok's parent company, ByteDance, to divest the app within a year or face a ban in the United States. This legislation was prompted by concerns over ByteDance's connections to the Chinese government and the potential risks to American user data.Trump, who once championed the divestiture of TikTok, has since reversed his stance, arguing that it would benefit Facebook, a company he frequently criticizes. His change of heart may also be influenced by the revelation that a major Republican donor, Jeff Yass, has a significant stake in ByteDance.Leading the Ballard Partners team representing TikTok is Brian Ballard, a prominent Republican fundraiser and a close associate of Trump. He is joined by a team of experienced lobbyists, including Dan McFaul, Michael LaRosa, and Stephen Klopp.

marketing 16-Sep-2024 Stephen Klopp Michael LaRosa Dan McFaul Brian Ballard Jeff Yass ByteDance Donald Trump TikTok Joe Biden Ballard Partners

Extreme Hangout appoints FINN Partners as Agency of Record for COP29 support

Global independent marketing and communications agency FINN Partners has been appointed by Extreme Hangout, the community climate action platform, as its agency of record to expand the awareness and impact of Extreme Hangout’s COP29 presence – including its main stage, dedicated workshop space, an extensive exhibition area, more than 500 speakers, diverse panels, workshops and more. FINN efforts will focus on driving awareness and attendance at Extreme Hangout events planned for COP29 in Baku, Azerbaijan.Amber Nuttall, founder, The Extreme Hangout, commented: “We are delighted that FINN Partners will be working closely with us to support our mission to drive climate action. This communications partnership with FINN aligns perfectly in terms of shared values and a joint commitment to sustainable change through the work of our two organisations. We are all aware that COP29 is a critical milestone, and the clock is ticking on our planet’s wellbeing. Through our work with FINN in the lead-up to COP29 in Baku, we will encourage businesses, governments and organisations from around the world, to show their commitment by attending and taking action in Azerbaijan.”Driven by its mission to give young changemakers a voice, popularise the climate movement, and inspire environmental action, Extreme Hangout enables engagement in the sustainability space by organising open-to-all climate action impact forums around the world and curating positive sustainability stories that are shared with its 20 million social media followers each day.Terri Bloore, Senior Partner, Global Purpose and Social Impact Practice, FINN Partners, added: “As regular COP attendees, we know first-hand the importance that this global event can have as a force for genuine change and our shared values, sustainability goals, and experience in the ESG space mean that we are well-placed to support Extreme Hangout in communicating such an important message.At Extreme Hangout events, the organisation brings together thought leaders and changemakers to share the best sustainability practices and highlight actionable solutions to boost knowledge, connections and collaborations that advance climate action.“The work that Amber, Alistair and their team do to empower governments, businesses and global citizens to protect the planet is deep-rooted in their passion and dedication and we are looking forward to supporting them to communicate this important message, as well as contributing to Extreme Hangout’s COP programme through our FINN Partners panel sessions on marketing and communications,” adds Bloore.As part of the Extreme Hangout COP29 Pavilion, FINN Partners will host a series of speaker panels to share creative strategies and insights on how brands can communicate sustainability messaging successfully.The FINN Partners' purpose-related client portfolio includes American Humane, Business Iceland, Destination International, GE Healthcare, Global Cooksafe Coalition, Hello Fresh, IDA Ireland, Mainetti, Natixis, S&P Global Ratings, Tru Earth, Tetra Pak, Verizon, VF Corporation and WWF.

Appointments 16-Sep-2024 Tru Earth Mainetti The Extreme Hangout Terri Bloore Amber Nuttall Finn Partners

Social change agency Think HQ acquires LOUD Communications

Think HQ, a leading social change agency, has expanded its Sydney presence through the strategic acquisition of LOUD Communications, a renowned cultural communications agency. This move follows Think HQ's successful integration of CultureVerse in 2019, further solidifying its position in the market.Lorraine Jokovic, CEO of LOUD, will join Think HQ as Sydney General Manager, bringing her expertise and enthusiasm to the team. Jen Sharpe, Founder and Managing Director of Think HQ, emphasized the strategic value of the acquisition, highlighting the alignment of LOUD's expertise with Think HQ's commitment to driving social impact and commercial growth.The combined entity boasts a diverse team of 100 professionals, enhancing its ability to craft and deliver campaigns that resonate with diverse communities across Australia. This acquisition strengthens Think HQ's unique position in the market, driving expansion with new commercial Jen Sharpe, founder and MD, Think HQ, said: “This acquisition is testament to Think HQ’s strategic growth, further boosting our Sydney presence and enhancing our creative and commercial offering. LOUD’s strong client base and commercial creative smarts are a perfect fit for the Think HQ team, and together will drive our growth with new commercial clients. Think HQ’s unique integrated offering to reach all Australians will be supercharged with our new team members. By bringing LOUD into the Think HQ family, we’ve really cemented our unique position as a truly integrated, one-stop-shop agency that engages with all communities in Australia - and creates awesome campaigns with them. With a team of 100 super-smart people that reflect the audiences we speak to and the communities we work with, Think HQ is better equipped than ever to create and deliver campaigns that no other agency can.”Lorraine Jokovic, the CEO of LOUD, will become Think HQ’s Sydney general manager. She said: “LOUD has always been about making brands heard and helping them find their place in competitive markets. As part of Think HQ, with its integrated approach and commitment to positive social impact, we have the capability to do even bigger and better things together.”(Image: Think HQ Sydney team)

marketing 16-Sep-2024 Jen Sharpe Lorraine Jokovic CultureVerse LOUD Communications Think HQ

Brands2Life creates COO role and appoints new CFO

Brands2Life has strengthened its agency leadership team promoting CFO, Tim Spink to Chief Operating Officer (COO) and appointing Sarah Welham as its new Chief Financial Officer (CFO).Tim has led Brands2Life’s Finance & Operations team for over 12 years. In the newly created role, Tim will be focussed on developing and managing all aspects of Brands2Life’s business performance as it moves into its next phase of growth. He will be responsible for the continued growth of Brands2Life’s operational performance across the group in Europe and the US.In his role as CFO, Tim played a key role in the agency’s transition to becoming a majority Employee Owned Trust (EOT) in 2020, making Brands2Life the UK’s largest EOT communications agency.Tim will also continue to oversee Brands2Life’s 20-strong Operations team including Finance, IT, Marketing & New Business and People & Recruitment teams.With over ten years’ experience, Sarah joins Brands2Life from creative agency, Iris Worldwide where she held the position of Group Finance Director. Sarah will take over the role of CFO and report directly to Tim. Sarah will be responsible for the Group financial reporting, performance of the finance team and will be working closely with Brands2Life’s Co-Founders and board directors to ensure financial management excellence across the agency.Co-Founder Giles Fraser said: “We’re very pleased to be able to promote Tim into this new role. As the business moves beyond £20m in revenues we need someone who can evolve and manage our business policies and processes in Europe and the USA. Tim has done terrific work in shaping and leading our finance team over the years so he is the ideal candidate. With Sarah Welham’s arrival we know we have a best-in-class team in place for the next chapter in Brands2Life’s journey.”COO Tim Spink said: “I’m delighted to have Sarah join us, she will be an excellent addition to the management team. The creation of my new role to COO signifies Brands2Life’s bold growth plans as we continue to work with world-leading brands offering best-in-class servicing. I’m looking forward to leading our efforts in furthering our agility and responsiveness to meet the needs of the ambitious brands of today and the future in these fast-changing times.”CFO Sarah Welham said: “I’m really excited to be leading Brands2Life’s talented finance team and to be joining such a forward-thinking agency so invested in its people-first approach. I’m looking forward to the opportunity to supporting the business deliver financial management excellence.”

Appointments 14-Sep-2024 Brands2Life Tim Spink Sarah Welham Employee Owned Trust Giles Fraser Iris Worldwide

https://theprpost.com/post/8300/anantara-the-palm-dubai-resort-names-laurence-desirée-klett-as-cluster-marcomm-d

Anantara The Palm Dubai Resort taps Laurence Desirée Klett as MarComm Director

Anantara The Palm Dubai Resort has appointed Laurence Klett as the new Cluster Director of Marketing and Communications, effective 2 September 2024. Laurence will lead the marketing and communications teams across both Anantara The Palm Dubai Resort and Anantara World Islands Dubai Resort.Laurence Klett brings over 15 years of extensive experience in the hospitality industry, specialising in creating innovative marketing strategies and brand campaigns that captivate diverse global audiences. Her dynamic approach to storytelling and her passion for sustainability have consistently earned her accolades, driving both brand awareness and guest engagement in competitive markets. Laurence has a strong track record of transforming marketing and communication efforts into measurable results, which positions her perfectly to lead the continued success of Anantara The Palm and its sister properties.Before joining Anantara The Palm Dubai Resort, Laurence held a number of senior marketing roles at world-renowned hospitality properties. Most recently, she served as the Director of Marketing Communications and Sustainability at Al Baleed Resort Salalah by Anantara in Oman, where she spearheaded successful campaigns that not only boosted the resort’s visibility but also established it as a leader in eco-friendly hospitality. During her tenure at Al Baleed Resort Salalah by Anantara, she received several industry recognitions, including being named an HSMAI Middle East ROC Star in 2023, an honour reserved for top hospitality marketing professionals in the region. She was also featured in the Hotelier Middle East Power List in both 2023 and 2024, solidifying her position as a thought leader within the industry.Laurence is particularly passionate about sustainability and has been instrumental in integrating environmentally friendly practices into marketing strategies. Her dedication to sustainability was a key factor in Al Baleed Resort Salalah by Anantara receiving the prestigious Green Growth 2050 Platinum Certificate, a testament to her ability to align marketing objectives with broader corporate social responsibility goals. This commitment to environmental responsibility is something she plans to continue at Anantara The Palm Dubai Resort, helping the property to further its own sustainability efforts and elevate its eco-conscious initiatives.In addition to her impressive work in sustainability, Laurence is recognised for her ability to craft compelling content and marketing campaigns that resonate with international markets, particularly in Europe and the Middle East. Her understanding of global trends and consumer behaviour allows her to create tailored messaging that enhances the brand’s reputation while engaging with both new and returning guests.James Hewitson, General Manager at Anantara The Palm Dubai Resort, expressed his excitement about Laurence’s appointment:"We are thrilled to have Laurence join us as the new Cluster Director of Marketing and Communications. Her impressive background in creating successful marketing strategies, coupled with her deep commitment to sustainability, makes her the perfect fit for our team. I am confident that under her leadership, Anantara The Palm Dubai Resort and our sister property will continue to excel in delivering exceptional guest experiences and innovative brand campaigns."Laurence’s appointment marks an exciting chapter for Anantara The Palm Dubai Resort, which continues to grow as a leading luxury destination in the region. With her guidance, the resort aims to further enhance its marketing efforts and solidify its position as one of the most sought-after holiday destinations in Dubai. Laurence will oversee all aspects of marketing and communications for both properties, including brand management, public relations, social media, and digital marketing. She will also work closely with the operations team to ensure that every guest experience is aligned with the brand’s core values of luxury, sustainability, and cultural authenticity.Laurence herself shared her thoughts on joining the Anantara The Palm Dubai Resort family:"I am incredibly honoured to take on the role of Cluster Director of Marketing and Communications for such iconic properties. Having been part of the Anantara family for several years, I am excited to continue my journey with the brand and look forward to working with the talented teams at both resorts. I am particularly excited to build on the success of our existing marketing campaigns and explore new ways to connect with our guests, always ensuring that sustainability remains at the heart of what we do."

Appointments 13-Sep-2024 Anantara The Palm Dubai Resort Laurence Klett James Hewitson Al Baleed Resort Salalah

Wing Communications founder Shiva Bhavani launches podcast for Telugu speakers

Shiva Bhavani, founder-CEO of Wing Communications, has launched his new podcast channel, "Keep It Real with Shiva Bhavani." Targeting Telugu speakers across the globe, the podcast aims to provide valuable insights across various domains such as entrepreneurship, personal finance, fashion, etiquette, politics, meditation, mental health, and communication skills. With each episode, Shiva Bhavani brings listeners into an engaging and insightful conversation, breaking down complex subjects into practical, relatable lessons for everyday life.The podcast, hosted by Bhavani himself, is designed to be a go-to source for Telugu-speaking professionals, entrepreneurs, and individuals eager to expand their knowledge. Through conversations with industry experts, thought leaders, and influential figures, "Keep It Real" promises to uncover real stories behind the success, struggles, and journeys of those who have made their mark in diverse fields. Whether it’s a finance guru simplifying investment strategies or a fashion mogul sharing their creative process, each episode offers revelations that resonate with the global Telugu audience.Shiva Bhavani’s vision for the podcast aligns with his personal journey as a successful entrepreneur and leader. As the founder of Wing Communications, a leading PR and digital marketing agency based in India, Bhavani has always been passionate about empowering others through knowledge and communication. His new podcast is an extension of that mission, offering a platform where listeners can learn, grow, and be inspired.

marketing 13-Sep-2024 Keep It Real Wing Communications Shiva Bhavani

The Washington Post names Liza Pluto as Director of Communications

The Washington Post has appointed Liza Pluto as its new Director of Communications. Pluto joins The Post from Mars, Incorporated, a global leader in pet care, snacking, and food, where she served as Media Relations and Issues Manager. In this role, she developed and executed media strategies to enhance Mars's corporate reputation.“We’re thrilled to have Liza join us. Her proven track record of elevating and showcasing high-profile talent, paired with her contagious passion for the media industry, make her an exceptional fit for the future of communications at The Washington Post,” said Chief Communications Officer Kathy Baird.Prior to her time at Mars, Pluto worked in media relations for leading news organisations, including MSNBC and PBS. She also spent five years at CNN, managing press initiatives for various news programmes and major events.Pluto's appointment comes as The Washington Post continues to invest in its communications team and expand its reach.

Appointments 13-Sep-2024 CNN PBS MSNBC Pluto Mars Kathy Baird Liza Pluto The Washington Post

https://theprpost.com/post/8288/aw-rostamani-group-names-sara-ohara-as-chief-marketing-and-communications-offic

Sara O'Hara joins AW Rostamani as CMO

AW Rostamani Group (AWR Group), a privately-owned family business conglomerate in the Middle East, has appointed Sara O’Hara as Chief Marketing and Communications Officer.With over 18 years of experience in corporate communications, O’Hara brings a wealth of expertise to her new role. Prior to joining AWR Group, she served as SVP – Group Communications at Al Ghurair, where she oversaw a wide range of communications functions across seven major industry sectors.O’Hara has a proven track record of building strong and enduring brands. She has worked with various regional and global companies, including Barclays Bank, Lloyds Banking Group, and AXA, to develop effective communication strategies that address their unique challenges and opportunities.As Chief Marketing and Communications Officer at AWR Group, O’Hara will play a crucial role in shaping the brand’s future. She is committed to leveraging her experience to develop initiatives that will ensure the brand’s continued success and growth.Commenting on her appointment, O’Hara said: “I am delighted to have joined AWR Group and look forward to contributing to its success. I am confident that my experience in building purposeful and lasting brands will be valuable in this role.”O’Hara added: “The UAE’s marketing landscape is evolving rapidly, and I believe AWR Group is well-positioned to be a leader in this new era. I am excited to play a part in shaping the brand’s future and ensuring its continued success for generations to come.”

Appointments 12-Sep-2024 AW Rostamani Group Sara O’Hara AWR Group Barclays Bank Lloyds Banking Group AXA

Adidas names Sarah Skaf as PR and newsroom manager for MENA

Global sportswear giant adidas has appointed Sarah Skaf as PR and Newsroom Manager for the Middle East & North Africa (MENA) region.Skaf brings a wealth of experience in public relations and communications to her new role at adidas. Prior to joining the company, she served as a Communications Manager at Havas Red Middle East. Her career in PR began at Weber Shandwick.In her new position, Skaf will be responsible for leading adidas' communications efforts in the MENA region. She will oversee the brand's media relations, ensuring that adidas maintains a strong and positive reputation in the market.With her expertise in the field of communications, Skaf is well-equipped to help adidas continue its growth and success in the region.

PR 12-Sep-2024 MENA Weber Shandwick HAVAS RED Sarah Skaf

FleishmanHillard Korea partners with 1MILLION for licensing, IP development

FleishmanHillard Korea, a leading global communications consulting firm, has signed a partnership with 1MILLION, a global lifestyle dance company, to collaborate on 1MILLION’s brand licensing and intellectual property (IP) initiatives.1MILLION operates the largest dance YouTube channel in Korea, boasting over 26 million subscribers, and is beloved by dancers and K-pop fans worldwide. Its significant influence over Gen Z and millennials has led many global brands to seek out creative collaborations with 1MILLION over the years.Combined with FleishmanHillard Korea’s strategic expertise and business network, this partnership aims to bolster 1MILLION’s global expansion as FleishmanHillard seeks out innovative business opportunities for its network clients and partners leveraging 1MILLION’s brand and artist IP.Minja Kim, co-CEO of 1MILLION, said: “FleishmanHillard is an ideal partner with a deep understanding of our brand vision, values and artists, which helps us preserve our unique identity. Their expertise and strategic approach were key factors in forming this partnership.”James Choi, Senior Vice President and Partner of FleishmanHillard Korea, added: “1MILLION embodies a compelling brand philosophy centered on spreading positive energy through dance. We are excited to support the global dissemination of their ‘INSPIRE MILLIONS’ mission to reach an even wider audience through this collaboration.”FleishmanHillard currently provides brand and communication consulting services for 1MILLION and has successfully completed “Next Concept” artist branding project for its artists, including Lia Kim, Amy, Dohee, Debby, Redy and Harimu.(Image: From left to right, Yeowook Yoon and Minja Kim, co-CEOs of 1MILLION, and James Choi, Senior Vice President and Partner of FleishmanHillard Korea)

marketing 12-Sep-2024 FleishmanHillard 1MILLION Minja Kim James Choi Yeowook Yoon Lia Kim Amy Dohee Debby Redy Harimu gen z

Corporate image influences prescribing decisions: WE survey

A recent global study by WE Communications, encompassing 540 physicians (57% specialists, 43% general practitioners) across six countries, reveals that corporate reputation plays a pivotal role in prescribing behaviour. This research builds on previous findings and underscores the importance of a company's overall reputation and expertise in specific disease areas.The survey was conducted in partnership with Sapio Research across Australia, China, Germany, India, the UK, and the US. Reputation's Influence on Prescribing DecisionsAccording to the survey, 81% of physicians consider corporate reputation to have at least a moderate impact on their perception of a medicine's value, particularly when comparing treatments with similar safety, efficacy, and pricing.Three Levels of ReputationBiopharma companies must cultivate their reputation at three distinct levels: Corporate Reputation: This encompasses the overall image of the company, including its reliability and credibility. Disease-Specific Reputation: Expertise and commitment in particular therapeutic areas. Product Reputation: The standing of individual medicines within the market.Companies that invest in enhancing their reputation at these levels can craft compelling narratives about their dedication to specific therapeutic areas, which can significantly influence prescribing choices."Reputation is at times mistakenly viewed as a soft asset in the healthcare industry, yet our survey has shown that it has clear bottom-line consequences. It can make the difference between a physician writing a script for your treatment or not,” said Stephanie Marchesi, President, WE Global HealthDrivers of Corporate ReputationPhysicians identified several key factors that drive corporate reputation:Reliability and Credibility: 62% of physicians associate this with confidence in product quality and efficacy. Emphasizing evidence-based outcomes and transparency in clinical trials is essential.Trust: Demonstrating a long-term commitment to patient well-being fosters trust. Companies should highlight their ethical practices and patient support programs.Transparency and Communication: Transparency in clinical research and clear stakeholder communication are crucial. Younger physicians, in particular, value openness about research challenges and successes.Innovation: A significant majority (72%) believe that addressing unmet medical needs through patient-centric solutions defines innovation. Highlighting advancements in research and development is vital.Top Actions for Improving Corporate ReputationLead with Innovation: Showcase scientific advancements and patient journeys from drug discovery through to delivery, focusing on areas with high unmet needs.Treat Physicians as Partners: Be transparent about pricing and access programs, and emphasize patient benefits in communications.Capitalize on Digital Trends: Incorporate social media into your marketing and communication strategies, as it is a growing source of professional information for physicians.The Role of Digital ChannelsWith 59% of physicians using social media for professional purposes and significant usage in markets like China (57%), integrating digital trends into your communications strategy is essential.

marketing 12-Sep-2024 WE Communications Sapio Research Biopharma Corporate Reputation

Lipika Kapil joins Autodesk as Lead, Brand & Communications, India & SAARC

Lipika Kapil has joined Autodesk as Lead, Brand & Communications, India & SAARC. In a Linkedin post, she wrote : "A special career update that feels like a story coming full circle. Ten years ago, during my stint with Archetype India, I had the opportunity to work with Autodesk. My first ever hashtag #B2B client that became one of the most cherished memories of my career. Little did I know then that a decade later, I would be returning to this incredible place to lead External Communications - PR & Brand Communications for India & SAARC! It’s a humbling reminder of how life has a way of bringing us back to the places and opportunities that truly matter. Happy to reconnect with the brand Autodesk and contributing to shaping the narrative of design, innovation and technology yet again. Here’s to new beginnings and endless possibilities ahead!."She has started her career as an Associate Image Executive - Senior Image Executive at Text100, later assuming the role of Senior Manager at Edelman. She was also associated with organisations such as Tesco Bengaluru, Koo India, Cuemath. She has around 15 years of experience in external, internal, social & strategic communications and is known and recognized for driving compelling PR narratives, executive communication, stakeholder management, and implementing goal-driven campaigns.

marketing 11-Sep-2024 Autodesk Lipika Kapil

Purdue University names Erin Murphy as senior director for media and PR

Erin Murphy, a communication strategist and former press secretary to Indiana Gov. Eric Holcomb, has been named senior director for media and public relations for Purdue University.Murphy, who stepped into the role Sept. 9, reports to Julie Rosa, vice president of communications, and will work closely with the university’s senior officers, including the president, provost and treasurer.“Erin is a recognized leader and strategist with extensive experience in media and public relations,” Rosa said. “Her background in communication and media strategy will be instrumental in advancing Purdue’s key initiatives. I am excited to have her on our team.”Murphy will lead the media and public relations teams responsible for the planning, development, and implementation of communication and media strategies for Purdue and its priority initiatives. Acting as the university’s primary spokesperson, she will build and maintain relationships with media outlets and reporters to promote and protect the university’s reputation, priorities and interests. Murphy also will provide media-related guidance and direction to all entities throughout the Purdue system.“Purdue is an innovative leader and a brand with true impact,” Murphy said. “I look forward to collaborating with the talented team of communicators and marketers here to achieve great things together.”Since 2021 Murphy served as press secretary and was a senior advisor to Holcomb, where she developed and implemented strategic communication plans and worked with statewide media to convey the governor’s initiatives.Prior to that role, Murphy served as communications director for the Indiana Department of Child Services from 2018-21 and the city of Westfield, Indiana, from 2013-18. She was also a news anchor and reporter for WISH-TV in Indianapolis; WICD-TV in Champaign, Illinois; WTHI-TV in Terre Haute, Indiana; and a news reporter for KLKN-TV in Lincoln, Nebraska.Murphy earned a Bachelor of Arts degree in journalism from Indiana University and a Master of Arts degree in public relations from Ball State University.

PR 11-Sep-2024 Terre Haute Ball State University Purdue Julie Rosa Indiana Gov. Eric Holcomb Erin Murphy

Ex-Gallup Editor Mohamed Younis joins Brunswick as Global Head of Insight

Mohamed Younis, former editor-in-chief at Gallup responsible for US polling, has joined Brunswick Group as a partner and global head of insight.In his new role, Younis will lead Brunswick's public opinion, market research, and analytics functions.Before becoming Gallup’s editor-in-chief in 2018, Younis served as managing editor of its news team, with his research focusing on geopolitics, US foreign policy, youth unemployment, and the relationship between Muslim communities and Western societies.Fluent in Arabic, Younis has both studied and worked in Saudi Arabia, Egypt, and Qatar.Brunswick CEO Harry Timms said, "Younis will be a fantastic leader of our Insight team, which plays such an important role in providing the data and analysis that act as the foundation of our advice."

marketing 11-Sep-2024 Harry Timms Brunswick Group Gallup Mohamed Younis

Avra Goldstone Lorrimer departs H&K after 11 years for new global opportunity

Avra Goldstone Lorrimer, a longtime senior leader at H&K, is set to leave the firm for a "new country, new company, new role."Reflecting on her journey, Lorrimer shared on LinkedIn: "H&K has taken me from Dubai to Davos to Detroit and so many extraordinary places in between, and I have been privileged to work with insightful, intelligent, and inventive colleagues and clients along the way." She continued, "Throughout my H&K era, my understanding of communications and leadership has continued to evolve and grow, and I leave this chapter with belief in the power of public relations to solve business and societal issues in meaningful ways."While she did not provide specifics on her next steps, she teased, "more to come."Lorrimer spent 11 years with H&K, holding a variety of roles, including her most recent position as executive VP and chief growth officer. Since relocating from London to New York in 2020, she has served as a WPP global client lead and head of H&K’s New York office. Before that, she led the consumer packaged goods practice at the London office for seven years and was also the WPP PR lead on the Ford of Europe account.

marketing 11-Sep-2024 WPP Ford of Europe H&K Avra Goldstone Lorrimer

Enrission India appoints Blue Buzz as PR agency in India

Enrission India, a leading platform committed to empowering Indian startups, in collaboration with ENRISSION INDIA CAPITAL Inc. which is an India-focused VC firm based in Japan, has announced the appointment of Blue Buzz as its official PR agency in India. This collaboration aims to bolster Enrission India's communication and outreach strategy, building a robust brand presence in the rapidly evolving startup ecosystem.Harsh Deodhar, Principal at Enrission India, expressed his enthusiasm for this partnership, stating, "Blue Buzz comes with a nuanced marketing approach specifically tailored for startups. Their bespoke strategies are designed to address real-time brand needs, while also helping to build a strong foundation for the future."Neha K Bisht, Founder and CEO of Blue Buzz, added, "It’s great to partner with a company that is focused on supporting Indian startups and providing them with the tools they need to grow and succeed. We are dedicated to helping Enrission India Capital establish a solid brand identity in the market, while fostering a valuable exchange for learning and development."The partnership between Enrission India and Blue Buzz is expected to drive Enrission's mission forward, positioning it as a leading name in the Indian startup ecosystem. The focus will be on strategic communication to elevate Enrission India’s brand narrative and enhance its outreach.

PR 11-Sep-2024 Enrission India Blue Buzz Harsh Deodhar Neha K Bisht

Nemi Insights unveils media monitoring capabilities for deeper PR insights

Nemi Insights, a leading provider of media monitoring and measurement solutions, has announced the launch of enhanced features on its platform, designed to offer public relations professionals and brands more comprehensive insights into their media presence. As an ISO 9001:2015-certified company and one of the fastest-growing media monitoring partners globally, Nemi Insights continues to push the envelope with its latest advancements.Among the new features introduced is the Media Score, a powerful tool that offers a holistic overview of a brand’s media presence. This feature measures factors such as the volume of media coverage, share of voice, sentiment, and relevant topics, enabling brands to track their performance over time and benchmark against competitors.Nemi Insights has also rolled out a redesigned, responsive dashboard, featuring interactive data visualizations. Users can now filter media coverage analytics by date, media type, sentiment, author, and publication for a more customized view.In a major leap forward, Nemi Insights’ sentiment analysis is now powered by Nemi AI, which classifies media coverage as positive, neutral, or negative. This is a critical metric for brands seeking to understand how they are perceived in the public eye.Additionally, the platform offers enhanced reporter and publication analysis to track relationships with key media contacts. This allows PR teams to identify which reporters and outlets are most engaged with their brand and tailor their outreach strategies accordingly.“We are committed to continually enhancing our platform with innovative features that meet the evolving needs of communication professionals,” said Renuka Bhashkar, CEO of Nemi Insights. “Our new capabilities provide an even more robust understanding of how brands are positioned in the media, allowing them to refine their PR strategies and better engage key stakeholders.”Founded in 2016, Nemi Insights delivers data-driven media monitoring and insights to organizations worldwide. The platform tracks media coverage across print, broadcast, online, and social media in over 25 languages, serving more than 100 brands and PR agencies globally.

PR 11-Sep-2024 ISO 9001 Renuka Bhashkar Nemi Insights

Chobani elevates Zoe Brindley to Corp Comm & Affairs Manager

Chobani Australia has promoted Zoe Brindley to the position of Corporate Communications & Affairs Manager. Brindley, who joined the company in March 2022 as Corporate Communications Manager, has demonstrated exceptional leadership and contributions to Chobani's communications strategy.Before joining Chobani, Brindley spent two years at Munro Footwear Group, where she served as Senior Communications & Engagement Specialist. Her experience in the corporate communications field has equipped her with the necessary skills to excel in her new role.In her new capacity, Brindley will be responsible for overseeing all aspects of corporate communications and affairs for Chobani Australia. This includes managing media relations, internal communications, and public affairs initiatives. Her expertise will be instrumental in enhancing Chobani's reputation and strengthening its connection with stakeholders.

marketing 10-Sep-2024 Engagement Specialist Munro Footwear Group Zoe Brindley Chobani Australia

UNICEF China welcomes Bunly Meas as Communications Specialist

UNICEF China has appointed Bunly Meas as its new Communications Specialist. Meas, who has a decade-long tenure with UNICEF in Cambodia, brings a wealth of experience in media engagement, communications campaigns, and digital and multimedia communications.Prior to his new role in Beijing, Meas served as a Communications Specialist at UNICEF Cambodia, where he oversaw various media relations activities and communications campaigns. His extensive experience in the field spans over 15 years, having also worked for other global non-profit organizations such as the United Nations Development Programme (UNDP).In his new capacity at UNICEF China, Meas will be responsible for overseeing all digital and multimedia communications initiatives. This includes managing social media platforms, producing multimedia content, and coordinating media outreach efforts to promote UNICEF's work in China.As a seasoned communications professional, Meas is well-equipped to contribute to UNICEF China's mission of protecting and promoting the rights of every child in the country. His deep understanding of the region and his expertise in digital communications will be invaluable in amplifying UNICEF's message and reaching a wider audience.

Appointments 10-Sep-2024 Communications Specialist United Nations Development Programme Bunly Meas UNICEF China

ICCO welcomes Massimo Moriconi as global Vice President

The International Communications Consultancy Organisation (ICCO) has announced the appointment of Massimo Moriconi as the new global Vice President, effective 1st September 2024. Massimo, who has been serving ICCO since 2020 as Regional President for Europe, will assume this key role following an unopposed election during the summer and will succeed to the position of ICCO President in October 2025.Massimo Moriconi, General Manager and CEO of Omnicom Public Relations Group Italy, and a seasoned Communications and Public Affairs Specialist, has been an influential figure within ICCO for many years, representing the Italian PR industry on the Board of Management since 2015 and enabling meaningful collaborations among ICCO and other international Organisations such as the European Medicines Agency and the Council of Europe. Lately, Massimo has been serving as Chair of the ICCO Mis/Disinformation Working Group and contributed to the creation of the “Media Information and Education Pledge” a program uniting different stakeholders of the information society to acknowledge a shared responsibility in tackling misinformation, commit to shared solutions and prevention methods.The Vice President is a full member of the ICCO Executive Committee, which is responsible for implementing the organisation’s strategic vision and includes the current President, immediate past President, Treasurer, and Chief Executive. In this capacity, the Vice President contributes significantly to guiding ICCO’s strategic direction and is designated to assume the role of President upon the completion of their term.Massimo Moriconi will succeed Grzegorz Szczepanski as ICCO President in October 2025, ensuring a smooth transition of leadership. In his role as Vice President, Massimo will contribute to ICCO’s ongoing governance review, which is led by the Chief Executive and overseen by the President. His insights will be valuable as the organisation refines its strategy and adapts its structure to address emerging challenges and opportunities.In response to his appointment, Massimo Moriconi stated, “It is an honour to step into the role of Vice President at a time when our industry is facing both unprecedented challenges and exciting opportunities. I look forward to working closely with Grzegorz and the entire ICCO team to ensure that we continue to provide value to our members and uphold the highest standards of communication practice globally.”Andras Sztaniszlav, CEO of ICCO, remarked on the appointment: “Massimo has been a key part of ICCO’s leadership for several years, giving him an exceptional understanding of our organisation. As we undergo a significant governance review, his deep familiarity with ICCO and his ability to address complex issues will be essential. Massimo’s commitment to PR excellence and his strategic insights will greatly contribute to our ongoing efforts to enhance ICCO’s global influence and ensure a smooth transition as he steps into the role of President."

Appointments 10-Sep-2024 Andras Sztaniszlav Grzegorz Szczepanski Massimo Moriconi International Communications Consultancy Organisation

https://theprpost.com/post/8243/finn-partners-reunites-with-bakehouse-for-local-expansion

Bakehouse by Gregoire Michaud taps FINN Partners for expansion

Hong Kong’s Bakehouse by Gregoire Michaud has selected FINN Partners to provide brand strategy and communications consultancy to support the bakery's expansion in the local market.This collaboration marks the second time Bakehouse has engaged FINN Partners for branding and communications support, following their initial partnership in 2020 when the agency led an integrated public relations campaign to strengthen the brand's positioning.“We’re thrilled to be working with Bakehouse again as they take this exciting step in their growth,” said Annouchka Behrmann, Managing Partner, FINN Partners Hong Kong. “Their dedication to craftsmanship is truly inspiring, and we’re partnering to enrich and elevate their brand as they continue to bring their beloved artisanal flavours to more communities around Hong Kong.”Gregoire Michaud, Founder of Bakehouse by Gregoire Michaud, added: “Expanding our business means bringing the tradition and care of Bakehouse to even more corners of Hong Kong. For us, it’s about enriching our brand and staying true to our roots as we grow. Working with FINN Partners again ensures that our brand’s heart and soul are reflected in every step of this journey, and we’re excited to connect even more deeply with our local communities.”(Image: bakehouse.hk)

marketing 10-Sep-2024 Bakehouse Gregoire Michaud Finn Partners Annouchka Behrmann

Jacqueline Shutt named Senior Account Director at COMPANION Communications

COMPANION Communications has appointed Jacqueline Shutt as Senior Account Director in Hong Kong, where she will lead the agency's focus on the travel, dining, and property sectors across Asia.In her new role, Jacqueline will be responsible for overseeing COMPANION's travel and property client portfolios in Hong Kong, managing public relations, content development, media and influencer campaigns, and partnership activations. She will also lend her expertise to support the team with dining launches and large-scale projects.Jacqueline brings over 11 years of experience in communications, having worked in both London and Hong Kong with a diverse range of corporate, consumer, and health clients, including Royal Albert Hall, Canon Europe, Deloitte, and Royal Caribbean.After relocating to Hong Kong, she managed TUMI Regional's APAC account for more than six years and collaborated with F&B brands such as Shake Shack, San Pellegrino, and Movenpick, as well as on art and design projects like K11 Musea and the recent launch of Sotheby’s Maison at Landmark Chater.Dominique Backhouse, Managing Director of COMPANION, welcomed Jacqueline, saying: “She has a wonderful reputation in Hong Kong and Asia as a strong account lead, with deep knowledge of regional trends and an understanding of communication strategy. We look forward to seeing her grow in her new role, and to take our travel and property clients to new heights in the region.”

Appointments 10-Sep-2024 COMPANION Communications Jacqueline Shutt Royal Albert Hall Dominique Backhouse

Pro-Palestinian activists protest APCO for Elbit Systems ties

A group of pro-Palestinian activists staged a demonstration outside the London office of APCO Worldwide on September 3rd, protesting the company's work on behalf of Elbit Systems, a prominent Israeli weapons manufacturer.The protesters demanded that APCO terminate its contract with Elbit, citing the company's role in supplying ammunition to the Israeli Ministry of Defense, particularly during the recent Gaza conflict. Palestine Action, a group advocating for Palestinian rights, accused APCO of "playing a central role in the genocide in Gaza" by continuing its lobbying efforts for Elbit.According to a report in Semafor Gulf, the protest has raised concerns among APCO employees in London and its Gulf offices. Staff members have expressed concerns about their safety following the demonstration and have communicated their unease to APCO management regarding the company's relationship with Elbit.In response to the protest, APCO issued a statement acknowledging the intense emotions and robust discussions that arise within the firm when complex geopolitical issues are at play. The company emphasized the importance of open and respectful internal dialogue in fostering a stronger company culture.APCO, a public relations and government affairs firm based in Washington, D.C., has been operating in the Gulf region since 2006.

marketing 10-Sep-2024 Israeli Ministry of Defense Gaza Elbit Semafor Gulf Palestine Action APCO Worldwide

PR needs PR for itself with younger people: Sonali Sokhal, Intelliquo

We are in a new era of Public Relations. In the last few years, the importance of reputation management has undergone a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column – PR Conversation – Adgully interacts with leading business leaders and obtains their exclusive views and insights on the various trends in the PR and communications industry.In conversation with Adgully, Sonali Sokhal, CEO and Founder, Intelliquo, delves into the inspiration behind starting the company. She discusses how Intelliquo balances the perspectives of both “old-school traditionalists” and “digital natives” to create integrated communication strategies that resonate across various platforms.Sokhal also shares a success story where Intelliquo significantly impacted a client’s brand or reputation. Additionally, she speaks about Intelliquo’s approach to reputation management in today’s fast-paced digital age, the key challenges the PR industry faces in attracting and retaining top talent, and more.What inspired you to start Intelliquo Integrated Communication? What gap in the market did you aim to fill with your agency?I started Intelliquo in 2012, because I had begun to feel a need to change the way PR operates overall. I felt that PR now has to move beyond the traditional media approach and devise a holistic and innovative story-telling approach. This was the reason for me to start my own agency as I felt smaller agencies are more agile.Your team includes both ‘old-school traditionalists’ and ‘digital natives’. How do you balance these different perspectives to create integrated communication strategies that resonate across different platforms?I think we have to start building multi-disciplinary teams that can work in tandem to create a holistic brand narrative. Old school and traditional media will always bring the maximum credibility for a brand, but today social and digital mediums, the power of community and immersive experiences are equally important and we need to be able to harness each to create a narrative for brands. In our case, we always identify the underlying objective and messaging and then break it up across different mediums.You have worked with a range of clients – from big names to small businesses. Could you share a success story where Intelliquo made a significant impact on a client’s brand or reputation?I think we can proudly take up names like Keventers and Nykaa Beauty, where we were able to build very strong credibility for those brands. We were able to work when Keventers was just a one-outlet brand and create a strong story of their legacy to bring out the differentiation with the brand. Similarly, with Nykaa Beauty we worked on a very strong messaging to bring about the product differentiation and aspiration for clients.How does Intelliquo approach reputation management, especially in today’s digital age where information spreads rapidly?In fact, today with consumer brands, the digital age offers tremendous opportunity. The ability for brands to enrol the right set of advocates and influencers is much easier today in the digital age than before. It is also a great ‘listening in’ tool, which allows brands to tap into real time data and steer their narratives as per consumer and public sentiment. Brands that invest in listening in, as well as strong content and story-telling will boom in today’s digital age.PRPOI was established as a voluntary, free platform to upskill PR professionals. How do you see the importance of such communities in shaping the future of the PR industry in India?PR is a highly skilled and technical profession, which unfortunately, cannot be taught from a book. This means that we need real time professionals and case studies that younger professionals can learn from. It is a constantly changing and dynamic environment that needs to be decoded by skilled professionals so that future PR professionals can learn and understand practical and applied campaigns. Therefore, such communities play a vital role in putting together learning efforts across the industry.What are the key challenges that the PR industry faces in attracting and retaining top talent, especially in a rapidly evolving communications landscape?I think it becomes a chicken and egg situation. Young people join the workforce without adequate training and then find the work overwhelming and leave. Then we start all over again. For this churn to stop, we need to make younger people feel empowered in their skill development process and ensure they learn things in a proper way. I also feel systems and processes are sometimes missing in agency culture, because there is so much work, hence this can also be a deterrent for talent. PR needs PR for itself with younger people.What strategies should PR firms adopt to address the talent crunch and ensure they attract individuals with the right mix of skills and experience?PR firms need to showcase best practices to attract talent. The younger generation today is concerned about the impact of their work, as much as they are on career growth. They are also concerned about picking up skillsets that would help them grow in their careers overall. Too many times, I have seen young people either become siloed into one vertical or having very shallow knowledge as they have been bounced across several verticals, both of these are deterrents for career growth. Also, it’s important for agencies to hire people with multiple skillsets so that they can be moulded and adapted across verticals.

PR 10-Sep-2024 Nykaa Beauty Keventers Intelliquo Sonali Sokhal

The Travel Yogi taps Darby Communications to enhance brand awareness

Darby Communications, a leading public relations and marketing agency, has partnered with The Travel Yogi, an adventure travel company that combines yoga and wellness with immersive experiences. Darby will serve as The Travel Yogi's agency of record, tasked with enhancing brand awareness and showcasing the company's unique offerings.Founded in 2010, The Travel Yogi has captivated travelers worldwide with its curated yoga retreats and adventures in 17 destinations. Darby Communications will leverage its expertise in media relations, digital marketing, and content creation to amplify The Travel Yogi's brand. The agency will focus on: Targeted Media Relations: Securing high-profile media placements to reach key audiences, including travel journalists, influencers, and adventure enthusiasts. Organic and Paid Pinterest Management: Creating visually appealing content on Pinterest to showcase The Travel Yogi's stunning destinations, inspiring travel ideas, and yoga practices. Highlighting Adventure and Small Group Travel: Emphasizing the company's expertise in crafting immersive adventures for small groups, providing personalized experiences and fostering a sense of community.“Darby’s expertise and connections in the adventure travel and outdoor lifestyle space make them an ideal partner to help us expand our reach and reinforce our position as a leader in the travel industry,” said The Travel Yogi founder-CEO Jennifer Hoddevik.By leveraging its expertise and industry connections, Darby Communications will help position The Travel Yogi as a leading destination for adventure-seeking travelers seeking to combine physical and mental wellness with unforgettable experiences.

marketing 09-Sep-2024 Targeted Media Relations Jennifer Hoddevik The Travel Yogi Darby Communications

Israeli femtech brand Annabella taps Scout Lab for PR push

Annabella, a pioneering Israeli femtech brand, has appointed Scout Lab as its Agency of Record (AOR) for communications. Scout Lab, renowned for its expertise in human and planetary health, will spearhead Annabella's communications strategy as the brand expands its product line.The partnership follows Scout Lab's successful handling of Annabella's US launch of its innovative breast pump in January 2024. The agency's efforts garnered significant media attention, securing features in prominent publications like Glamour, Axios, The Strategist, and The Cut. Additionally, Scout Lab played a key role in communicating Annabella's successful closure of its $8.5M seed funding round.Sharon Dover, Annabella's global VP of marketing, expressed her enthusiasm for the partnership: "From day one, we knew Scout Lab was the perfect communications partner for Annabella’s US launch. Their deep knowledge and history of helping femtech startups grow was pivotal in the success of our launch.” Scout Lab will now leverage its deep understanding of the femtech industry to elevate Annabella's brand visibility and thought leadership. This collaboration marks a significant milestone for both Annabella and Scout Lab as they work together to shape the future of women's health and wellness.

PR 09-Sep-2024 The Cut The Strategist Axios Glamour Sharon Dover Agency of Record Scout Lab Annabella

SOCIETY expands client roster with two new wins

SOCIETY, a leading independent creative communications agency, has expanded its client roster with two significant new wins.The agency has been appointed by Optometry Australia, a not-for-profit organisation, to raise awareness of the global rise of myopia and promote community eye health in Australia. SOCIETY will deliver integrated creative and marketing communications services to achieve these goals.In addition, Rydges Hotels & Resorts, part of the EVT Group, has re-engaged SOCIETY to lead communications for the reopening of Rydges North Sydney and Rydges Port Macquarie. This follows previous successful collaborations between the agency and EVT, including work on Rydges Melbourne, The Capitol Hotel, and the Australian launch of Lylo in Brisbane. elbourne and The Capitol Hotel, and the Australian launch of Lylo, in Brisbane.Dena Vasallo, CEO and founder, SOCIETY, said: "Optometry Australia’s mission aligns to our value of making a positive impact on society, and we’re proud to spotlight the amazing work provided by the health professionals that form part of the Optometry Australia network. Rydges is an iconic Australian brand that provides authentic and memorable properties and an elevated service for visitors as they live, travel, and explore Australia. We’re thrilled to be extending our partnership with Rydges North Sydney and Rydges Port Macquarie, to further enhance their ANZ media presence."

marketing 09-Sep-2024 Dena Vasallo Rydges Port Macquarie Rydges North Sydney Rydges Hotels & Resorts Optometry Australia SOCIETY

Pradeep Kumar joins Adani Enterprises Ltd as Lead for ECS

Pradeep Kumar, former Director - Corporate Affairs & Communications at Snapdeal, has joined Adani Enterprises Ltd as the Lead for External Communications Strategy. In a Linkedin post, he wrote: “ All set to write the next chapter of my professional journey with Adani Enterprises Limited as the Lead for External Communications Strategy. Excited to be part of an organization that has not only transitioned from a startup to a global powerhouse but has also played a pivotal role in nation-building. It exemplifies the spirit of resilience, passion, service, and growth—values that resonate deeply with me. The company’s commitment to sustainable development, innovative solutions, and community upliftment is truly inspiring and I look forward to further amplify Adani’s vision, drive impactful narratives, and engage with our diverse stakeholders.”Prior to Snapdeal, he was the Group Account Director at AvianWe. Throughout his journey so far, he has been associated with organisations such as Genesis Burson Marsteller, KPMG India, Viacom 18 Media Pvt Ltd, Vuclip, Penn Schoen Berland.

Appointments 09-Sep-2024 Genesis Burson Marsteller AvianWe Adani Enterprises Ltd Pradeep Kumar

Microsoft taps Vero to lead AI public relations strategy in the Philippines

Microsoft has appointed Vero to spearhead its public relations strategy for artificial intelligence (AI) in the Philippines, aiming to drive greater adoption of its AI technologies in the region.Research conducted by Microsoft reveals that 86% of Filipino knowledge workers are already utilizing AI, presenting a significant opportunity for the company to promote its own AI tools in the market. As part of this effort, Vero will focus on promoting Microsoft Copilot, highlighting its capabilities in streamlining workflows and enhancing decision-making processes.Vero will promote Microsoft's AI solutions through media roundtables, influencer partnerships, and professional workshops. Additionally, Vero will support Microsoft's public sector collaborations, establishing the company as a trusted partner and contributing to policy development for long-term economic and environmental benefits.“About 40% of our teams across Southeast Asia are already utilising Microsoft Copilot, and we have seen increased productivity and creativity. We believe Microsoft’s technological power and influence will significantly enhance the Filipino workforce’s capabilities, preparing them for a future shaped by digital advancements,” says Raphael Lachkar, COO, Vero. This partnership builds on Vero's experience in the Filipino market, where it has previously led research on attitudes toward AI education and knowledge sharing.

Appointments 09-Sep-2024 Raphael Lachkar Microsoft Copilot Vero Microsoft

Singapore's National Council Against Drug Abuse seeks PR agency

The National Council Against Drug Abuse (NCADA) in Singapore is looking for reputable public relations agencies to submit proposals for a 24-month contract, with a possible one-year extension. The successful agency will provide critical communication support to NCADA in its efforts to combat drug abuse in Singapore.The ideal agency should be able to:Develop and execute comprehensive communication plans aligned with NCADA's objectives.Effectively manage crisis and issue communication.Increase awareness and understanding of drug abuse prevention and the anti-drug mission among key stakeholders.Amplify stories and evidence-based insights to garner public support and advocacy.Foster meaningful conversations on drug issues across different target audiences.Key services required include media pitching and relations, media event management, crisis communications, media partnerships, and spokesperson engagement. The agency will primarily focus on reaching parents and the youth population.Interested agencies can submit their proposals by September 16th.(Image by Natalia Ovcharenko from Pixabay)

PR 09-Sep-2024 Foster meaningful conversations Natalia Ovcharenko The National Council Against Drug Abuse

Cactus Communications appoints Akhilesh Ayer as CEO

Cactus Communications (CACTUS), a leading science communication and technology company, has announced the appointment of Akhilesh Ayer as its new Chief Executive Officer. Abhishek Goel, founder and outgoing CEO will continue to serve as a board member and transition into the role of Chief Mentor.Established in 2002, CACTUS has flourished under Abhishek Goel’s leadership, partnering with researchers, institutions, and publishers worldwide to accelerate research publishing and impact. This leadership change aligns with CACTUS's strategic vision for its next phase of growth and innovation as the company enters its third decade.Akhilesh comes with over 25 years of leadership experience in running global businesses, managing clients and running transformation programs across a range of industry verticals, products and services. His previous experience include leadership stints at WNS, GE and Crisil amongst others. Abhishek Goel expressed his enthusiasm for the company's future under Ayer's leadership: “I am delighted to welcome Akhilesh Ayer as the new CEO of Cactus Communications. CACTUS has significant untapped potential in multiple areas and, we believe this is an opportune time to bring on a new CEO to help realize this potential. Akhilesh is a seasoned leader with over two decades of experience in leading global teams through digital transformation, driving both top and bottom-line growth. His vision for leveraging technology aligns well with our goals for innovation and expansion. Akhilesh’s expertise will be pivotal in shaping our next chapter.”Akhilesh Ayer joins CACTUS from WNS Global Services, where he served as Executive Vice President & Head of Data, Analytics, AI & Research (Triange) business unit. At WNS, he successfully transformed the business unit by adopting a differentiated go-to-market strategy, re-imagining the product-service mix, building a best-in-class operational ecosystem and bringing in industry-leading people practices that helped achieve stellar results. He also played a key role in the business unit’s M&A strategy, leading successful acquisitions and integrations. Akhilesh Ayer commented on his appointment, “I am excited to join CACTUS and for the opportunity to lead the company. I believe that the industry we operate in is on the brink of a transformative disruption. I am energized by the immense potential to drive growth and enhance the CACTUS experience for its customers while remaining true to its mission and values.”Established in 2002, Cactus Communications specializes in AI products and solutions that improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. CACTUS also offers medical communications under its brand Cactus Life Sciences. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.

Appointments 09-Sep-2024 Paperpal Editage Crisil Abhishek Goel Akhilesh Ayer Cactus Communications

WRM elevates Viren Vesuwala to spearhead strategic partnerships & alliances

White Rivers Media has elevated Viren Vesuwala to head strategic partnerships and alliances. In his previous position, he led PR and corporate communications. Vesuwala shared the update on LinkedIn. With more than a decade of expertise in PR, social media, and corporate communications, he has collaborated with firms such as Concept PR India, Edelman, Adfactors PR, and Entropy Digital.

marketing 06-Sep-2024 Entropy Digital Edelman Viren Vesuwala White Rivers Media

Akhila Premachandran joins Toonz Media Group as Corporate Communications Manager

Toonz Media Group, a global leader in animation and entertainment content production, has appointed Akhila Premachandran as its new Manager of Corporate Communications. Premachandran brings over 14 years of experience in journalism to her new role, where she will oversee the company's corporate communications strategy, media relations, and public affairs.Before joining Toonz Media Group, Premachandran had a long stint with Asianet. Her expertise spans across various domains, making her a versatile communicator with a deep understanding of both content creation and media dynamics. Toonz Media Group, headquartered in Thiruvananthapuram, has been at the forefront of animation and media production, catering to a global audience with its innovative storytelling and creative content. The company is known for producing popular animated series and feature films that have garnered acclaim across markets such as North America, Europe, and Asia. Akhila Premachandran’s appointment comes at a crucial time as Toonz continues to expand its footprint in new markets and diversify its content portfolio.Toonz Media Group's CEO P Jayakumar welcomed Premachandran to the team.Premachandran’s appointment underscores Toonz Media Group’s commitment to reinforcing its corporate communication strategies as it continues to grow in the highly competitive global entertainment industry.

Appointments 06-Sep-2024 P Jayakumar Asianet Akhila Premachandran Toonz Media Group

Weber Shandwick shakes up North American leadership

Weber Shandwick is making significant changes to its North American leadership team. Michael Wehman, previously president of New York, has been appointed president of client experience & operations. To fill Wehman's role, Jamie Dowd will take on the position of president of New York.In his new role, Wehman will spearhead growth initiatives for Weber Shandwick's extensive client base. He will also oversee integrated media and operational functions across North America, including client operations and resource management.Dowd will now lead the firm's largest office, located in New York City, which houses approximately 500 employees. In addition to his new responsibilities, he will continue to oversee the region's healthcare clients as president of health for the Americas.Jim O'Leary, who became North America CEO in 2023, stated that these leadership changes are a result of the company's significant growth over the past year. He emphasized the importance of maintaining exceptional client service and has been restructuring North America's leadership teams to achieve this goal. “Michael and Jamie have been critical to our dramatically accelerated growth in North America. I’m excited to see both of them continue to thrive in their elevated roles,” said Jim O’Leary.

Appointments 06-Sep-2024 Weber Shandwick Michael Wehman Jamie Dowd Jim O\'Leary

Nikki Haley joins Edelman as Vice Chair

Former Republican presidential candidate Nikki Haley has joined global communications firm Edelman as vice chair of its international public affairs team. The announcement was made on Wednesday by Edelman CEO Richard Edelman.Haley is expected to join the firm this month.Nikki Haley emerged as the most significant challenger to Donald Trump's bid for the Republican presidential nomination in 2024, bringing a strong track record and impressive credentials to the table as she launches her campaign. But she suspended her campaign earlier this year following a series of primary losses to Donald Trump. Despite her initial criticism of Trump, she ultimately endorsed him for the GOP nomination.Haley, who served as the United Nations Ambassador and Governor of South Carolina, brings a wealth of experience to the role. Edelman praised Haley's success in attracting foreign companies to South Carolina and her leadership on global issues at the UN."Politics has become a critical consideration for clients in brand marketing, employee engagement, and reputation management," Edelman said. "In her time as Governor, Haley had great success in attracting foreign companies to South Carolina and as Ambassador to the UN, helped lead important work on global issues." Haley expressed her excitement about joining Edelman's Global Advisory (EGA) team. "In a time of growing complexities in business, policy, and politics, brands need to anticipate what's coming next," she said. "Whether managing a crisis or celebrating a success, industry leaders must be ready to communicate clearly and share their vision forward."Since leaving the presidential race, Haley has remained active on various international issues, particularly American support for Israel. In April, she joined the Hudson Institute, a conservative think tank, as the Walter P. Stern chair.(Image: Renee Ittner-McManus / Wikimedia Commons)

Appointments 06-Sep-2024 Renee Ittner-McManus Walter P. Stern Hudson Institute Donald Trump Richard Edelman Nikki Haley

Ketchum appoints Tamara Norman as US CEO

Leading global communications consultancy Ketchum has appointed Tamara Norman as Chief Executive Officer for the US region. A thirty-year Ketchumveteran, Norman will assume responsibility for the agency’s strategy, innovation, client experience, growth and financial results in the region. She will blend her deep understanding of the agency with an objective, thoughtful eye toward what’s possible in the years ahead. Norman will report to Ketchum Global President and CEO Mike Doyle.“The continual evolution of today’s communications landscape requires a leader with deep and varied expertise, a clear-eyed vision, and a bias for action. No one fits that description better than Tamara Norman,” said Doyle. “She is a powerhouse with decades of experience counseling clients in dozens of industries, advocating for and protecting the reputation of global brands and – importantly – mentoring the next generation of communications talent.”Norman joined Ketchum in 1995 and quickly became known for her client-first approach, strategic insights, and success leading and motivating teams. She will blend her decades-long understanding of the agency with an objective, thoughtful eye toward what’s possible in the years ahead.Throughout her career, she has led many of the agency’s largest, most complex global client engagements and built the agency’s strong consultancy in corporate communications. Most recently, Norman has served as Chief Corporate Affairs and Reputation Officer, overseeing Ketchum’s capabilities in executive communications, issues and crisis, financial communications, purpose, media relations and DE&I. Since 2020, she led the creation and growth of the agency’s award-winning employee engagement practice, helping clients navigate the ever-changing dynamics in the workplace.“This is a pivotal time for our industry, and I am excited to help shape this next chapter for Ketchum,” said Norman. “My confidence in this team and the direction of our agency is rooted in thirty years working side-by-side with the best in the business to create meaningful impact for clients. Together, we will elevate our strengths, drive innovation and tackle big communications challenges, creating progress for our clients and our people.”Established in 1923, Ketchum is one of the most creatively awarded firms in the industry.

Appointments 06-Sep-2024 DE&I Mike Doyle Tamara Norman Ketchum

Key Communications bags PR Mandate for Didac India

One of India’s fastest-growing public relations and storytelling agencies, Key Communications, has recently secured the PR mandate for the largest exhibition and conference in Asia dedicated to the education and skilling sector, Didac India 2024. Key Communications is now the official PR partner for Didac India’s nationwide media activities as part of this mandate. Moreover, the agency spearheads industry transformation through Key Comm GREEN (Good Reputation Engineered for Economy & Nature) its initiative focused on promoting environmentally sustainable ventures and ideas. Organised by Messe Stuttgart India in partnership with India Didactics Association, Didac India 2024 is scheduled for 18 – 20 September, at Yashobhoomi (India International Convention & Expo Centre), Delhi. Supporting the government’s vision to make India a global Education and Skill hub, Didac India is going to showcase world-class solutions and technologies from over 35 countries, fostering India’s education and skill ecosystem.Aditya Gupta, CEO, India Didactics Association expressing his views on the association said, “Didac India serves as a prominent platform for educational businesses convened with education leaders, policymakers, academicians, professionals, administrators, and other key stakeholders. Recognized as the most influential trade exhibition and conference, it facilitates the exchange of the latest trends, current practices, development, and innovative ideas in the education and skills industry. We are very happy with our collaboration with Key Communications for their media knowledge and hands-on approach to execution. Their unwavering dedication and proven track record will help us strengthen Didac India’s presence and advance our organisational goals.”While speaking about the association, Manish Sharma, Director of Key Communications said, “We express our heartiest gratitude to the India Didactics Association and Messe Stuttgart India for granting us this opportunity and placing their trust in our PR capabilities. We strive to make valuable contributions to Didac India’s already established global reputation and visibility via impactful storytelling. We aspire to exceed their expectations by enhancing national and international media awareness and brand recall, contributing to their overarching business objectives.”Headquartered in Delhi-NCR, Key Communications is committed to the art of storytelling. As a prominent PR agency in India, they excel in bringing brands, people, and movements to life through compelling narratives.

PR 06-Sep-2024 Manish Sharma Aditya Gupta Messe Stuttgart Yashobhoomi Didac India Key Communications

https://theprpost.com/post/8191/saumya-bhushan-joins-sp-global-as-director-corp-comm-for-south-asia

S&P Global elevates Saumya Bhushan to Director - Corp Comm for South Asia

Saumya Bhushan has taken on the role of Director - Corporate Communications for South Asia at S&P Global. She began her career at Motilal Oswal Financial Services Ltd as Relationship Manager, later held the position of Senior Relationship Manager at Way2Wealth Brokers Pvt Ltd. She was also the President of Army wives Welfare Association and Account Director at AvianWe. She was associated with the Oberio Group, Reckitt. She is an alumnus of Osmania University.Her vast expertise and experience will prove to be invaluable addition to the growth journey of S&P Global.

Appointments 06-Sep-2024 Saumya Bhushan Motilal Oswal Financial Services Ltd Way2Wealth Brokers Pvt Ltd. AvianWe Oberio Group Osmania University

Z7 Communications to represent Bentley Motors in MEA and India

Z7 Communications, a luxury communications, digital, and events agency, has announced its appointment as the exclusive representative for Bentley Motors in the Middle East, Africa, and India.In this new role, Z7 Communications will enhance Bentley Motors' communication strategy across these regions, targeting diverse luxury audiences. By merging Bentley's legacy of luxury and performance with Z7 Communications' successful track record with premium brands, the partnership aims to set new standards in luxury automotive communications, fostering connections and driving engagement among an affluent target market.Founded by W.O. Bentley in 1919, Bentley Motors' headquarters in Crewe houses all operations, including design, R&D, engineering, Mulliner, and production of its five model lines: Continental GT, Continental GT Convertible, Flying Spur, Bentayga, and Bentayga EWB. The brand uniquely blends fine craftsmanship, handed down through generations, with cutting-edge engineering and innovative technology, exemplifying the pinnacle of UK luxury car manufacturing. "We are delighted to embark on this grand adventure with Bentley Motors, a revered name synonymous with craftsmanship, luxury, and performance," said Zeina El-Dana, Founder and CEO of Z7 Communications. "Representing such an esteemed automotive brand is both a privilege and a testament to our agency’s commitment to excellence. For over 100 years, Bentley Motors has produced vehicles of unmatched quality and prestige, and we are thrilled to welcome the brand into our esteemed portfolio of clients."

Appointments 06-Sep-2024 Zeina El-Dana Flying Spur Bentayga EWB Mulliner Bentley Motors Z7 Communications

PRandit secures PR mandate for 0xPPL

Gurugram-headquartered public relations and communications management firm PRandit Solution Pvt. Ltd. has secured the PR and media relations mandate of 0xPPL, a pioneer next-generation social networking designed specifically for crypto natives. This mandate underscores PRandit's role in managing and amplifying 0xPPL’s media presence as it continues to revolutionise the crypto landscape. Being the first and only PR partner of 0xPPL, in the upcoming months and years, PRandit will be responsible for driving 0xPPL’s media outreach, public relations and strategic communications efforts. The agency will also use its extensive expertise to craft and disseminate all the key messages and information relevant to establishing and projecting the credibility of 0xPPL bridging the gap between the decentralised, blockchain-driven world (onchain) and the social connections. In addition, as a part of this mandate, PRandit will explore opportunities for 0xPPL and its spokespersons to be featured across relevant national and international media outlets, including print, electronic, online, and new-age media outlets, among others. Poorvi Sachar, (pictured), Senior Product Manager, 0xPPL, said: “We are excited to work with PRandit as they take the lead in managing our media communications. Their experience across sectors and in Web3 space makes them an ideal partner to help us share our vision of a decentralised social network to the world.”Shalu Jha, Co-Founder & COO, PRandit Solution, said: “We are honoured to be chosen as a media partner for 0xPPL. This mandate aligns with our passion for promoting innovation-driven ideas and solutions. We look forward to helping 0xPPL enhance its visibility and its platform reach a broader audience.”At 0xPPL, they are building the future of on-chain native social networking. It is a platform where tracking your peers' on-chain activities, discovering trends, and leveraging state-of-the-art data tools is not just possible but intuitive and seamless. At 0xPPL, where every aspect of the blockchain is interconnected. Their vision is to become the homepage of Web3, serving as the primary discovery hub for new on-chain applications. Soon, they will be launching an account abstraction wallet that allows you to effortlessly buy what your friends are buying, claim trending items with a single click, and more—all from your mobile device. 0xPPL is driving a movement towards a more interconnected on-chain world. On the other hand, PRandit Solution is a leading Indian agency in the field of strategic communications’-related services. The agency boasts an extensive clientele of over 500 startups/businesses and has helped with their brand positioning, media relations, public relations, reputation management, etc. Since its inception in 2018, PRandit has worked with notable companies like, CEEW, Villgro, IIT Mandi iHub, Tezos India, Powering Livelihoods, GOGLA, GIZ Her&Now, Bartronics, MIC Electronics, Log9 Materials, STAN, Loopworm, Metastable materials etc.

marketing 05-Sep-2024 0xPPL Shalu Jha PRandit Solution Pvt. Ltd.

Senvion India appoints Pitchfork Partners for strategic communications.

Senvion India, one of the fastest-growing companies in the Indian renewable wind energy sector, has announced its strategic partnership with Pitchfork Partners, a leading PR agency renowned for its communication expertise. This partnership aims to elevate Senvion India's brand visibility, effectively communicate its commitment to renewable energy, and solidify its position as a leader in the Indian wind energy market.Senvion India has partnered with Pitchfork Partners to amplify its brand's impact and accelerate its mission towards a sustainable world. Together, they will embark on a strategic journey to enhance the company's visibility, effectively communicate its vision, and share inspiring stories of progress. Through targeted media relations, thought leadership initiatives, engaging interviews, and impactful events, Pitchfork Partners will bolster Senvion's external reach. This collaboration is poised to elevate Senvion's position as a pioneer in the renewable energy sector, inspiring and engaging audiences worldwide.Amit Kansal, CEO & MD, Senvion India, speaking about the partnership, stated, “Our mission at Senvion is to empower the future of wind energy and we are excited to kickstart our journey with Pitchfork Partners. Through this partnership, we look forward to broadening our reach and shaping the future of the renewable energy sector. Pitchfork’s proven track record and industry understanding approach align perfectly with our requirements as we aim to engage more effectively with our stakeholders."Sharing his views on the appointment, Jaideep Shergill, Co-founder, Pitchfork Partners, said, “We are thrilled to be the strategic communications partner of Senvion India. Leveraging our deep-rooted expertise in renewable energy communications, we are confident in our ability to elevate Senvion India’s brand impact and visibility and drive meaningful external conversations within the industry. As the country aims to reduce its dependence on fossil fuels, we believe that through strategic messaging and targeted outreach, we can amplify their impact and propel them to new heights of success in this dynamic and ever-evolving sector.” With a legacy of engineering excellence spanning over 25 years, Senvion India is one of the fastest growing companies in the Indian wind industry. Senvion's passion for innovation fuels its drive to create a sustainable future, making it a driving force in the industry.

Appointments 05-Sep-2024 Jaideep Shergill Amit Kansal Pitchfork Partners Senvion India

Google taps Housam Alfaleh as Communications & Public Affairs Manager for MENA

Google has appointed Housam Alfaleh as the new Communications & Public Affairs Manager for the Middle East and North Africa (MENA) region, based in Dubai. In his new role, Alfaleh will oversee Google's public relations and communications strategy across the MENA region, focusing on fostering relationships with key stakeholders, including governments, media, and community organisations.Alfaleh brings a wealth of experience in strategy, strategic communications, and government engagement. Before joining Google, he was a Graduate Fellow in the MENA practice at McLarty Associates in Washington, D.C., where he was involved in policy analysis and advising clients on political and economic developments in the Middle East. His expertise also extends to diplomatic relations and public affairs, positioning him well to navigate the complex landscape of communications in the region.At Google, Alfaleh will play a critical role in shaping the company's external communications and engagement strategies, particularly as the tech giant expands its presence and influence in the rapidly evolving digital markets of the MENA region. His appointment comes at a time when Google is ramping up its initiatives in the region, including investments in digital transformation, cloud infrastructure, and AI technology to support local innovation and growth.Alfaleh’s appointment underscores Google’s commitment to deepening its engagement and fostering stronger partnerships in the MENA region, which is experiencing rapid digital transformation and increasing demand for innovative technology solutions.

Appointments 05-Sep-2024 Graduate Fellow McLarty Associates Housam Alfaleh Google

Burson names Chris Creegan as Director of Gaming & Esports in Dubai

Global public relations agency Burson has appointed Chris Creegan as the new Director of Gaming & Esports, based in Dubai. In this role, Creegan will lead communications strategies for clients within the rapidly expanding gaming and esports industry across the Middle East and North Africa (MENA) region.Creegan joins Burson from TikTok, where he served as Gaming Partnerships Manager, driving key initiatives and collaborations within the gaming sector. His move to Burson reflects the agency’s commitment to strengthening its expertise and services in the booming gaming and esports market in the MENA region, which has seen significant growth in recent years due to increased investment, a burgeoning player base, and a rise in esports events.Creegan's expertise in building strategic partnerships within the gaming community, combined with his deep understanding of digital platforms, will be instrumental in crafting compelling narratives and driving impactful campaigns for Burson's clients. His appointment comes at a time when the MENA gaming market is projected to continue its rapid growth, driven by technological advancements and a young, tech-savvy population.Burson’s expansion into the gaming and esports sector is part of a broader strategy to cater to the evolving needs of the digital economy in the region, where gaming has emerged as a key cultural and economic force. Creegan will collaborate closely with Burson’s global network to deliver innovative communication solutions tailored to the unique demands of the gaming and esports industries.

Appointments 05-Sep-2024 TikTok Chris Creegan Burson